Role: Art Direction and Graphic Design

Dough Joy’s Vision is to be the go-to destination for delicious and innovative donuts that bring joy to every bite. Their mission is to craft handcrafted, high-quality donuts with a smile, creating memorable moments of delight for our customers. 

Logo:

Here are a few iterations created before choosing the final logo. Dough Joy’s final logo is playful, modern and whimsical featuring a smiling donut character, radiating happiness. This made it easier to come up with with a specific icon logo for this brand as well.