Client

Created by Genesis (Personal Small Business)

Project Overview

As the founder and designer behind Created by Genesis, I set out to create a cohesive visual identity that reflects the heart of my brand—handmade, joyful, and full of personality. The goal was to capture the warm, creative spirit of my work while ensuring consistency across all touch-points.

Design Goals

  • Develop a playful yet charming visual identity

  • Create signage that immediately catches the eye while staying true to the brand

  • Incorporate a custom mascot (a cute bunny) to personalize the experience

  • Use design to enhance the boutique experience for shoppers and make my handmade creations shine

Creative Direction

The brand uses a green color scheme to symbolize growth, creativity, and calm. This palette is complemented by two signature font styles:

  • A bubbly, rounded display font to give a sense of fun and friendliness

  • A handwritten font to add a personal, handmade touch, evoking the care that goes into every item

A central feature of the brand is a custom bunny character, which I designed to embody the charm of Created by Genesis. This character appears throughout the shop—from signage to packaging inserts—helping create a cohesive and memorable brand presence.

Outcome

The final visual identity captures the joyful, handmade essence of Created by Genesis. Customers have expressed how the branding makes the shop feel like a "tiny happy world," and many recognize the bunny character as a symbol of the brand. The signage draws people in, while the cohesive aesthetic creates a lasting impression. This branding has become a core part of how I connect with my audience and stand out at my booth in The Painted Tree.